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  <url>
    <loc>https://mitchlogo.com/logos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/d4bf589a-10d4-478c-b1ee-d5ee2ccfa8a4/Off+The+Map+logo+old+paper_1.png</image:loc>
      <image:title>logos - Off The Map Media</image:title>
      <image:caption>These badass filmmakers travel the globe, documenting animals in their natural habitats and the people who protect them. The brief was pretty wide open, but they loved the idea of old fashioned seafaring maps, and the creatures decorating the unmapped areas: “here be dragons”. This mark was also going to be replacing their original whale logo, which inspired the monstrous tail silhouetting the ship.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/d4bf589a-10d4-478c-b1ee-d5ee2ccfa8a4/Off+The+Map+logo+old+paper_1.png</image:loc>
      <image:title>logos - Off The Map Media</image:title>
      <image:caption>These badass filmmakers travel the globe, documenting animals in their natural habitats and the people who protect them. The brief was pretty wide open, but they loved the idea of old fashioned seafaring maps, and the creatures decorating the unmapped areas: “here be dragons”. This mark was also going to be replacing their original whale logo, which inspired the monstrous tail silhouetting the ship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/d4bf589a-10d4-478c-b1ee-d5ee2ccfa8a4/Off+The+Map+logo+old+paper_1.png</image:loc>
      <image:title>logos - Off The Map Media</image:title>
      <image:caption>These badass filmmakers travel the globe, capturing footage of all kinds of animals in their natural habitats, and the people who work to protect them. The brief called for a mark that loosely suggested the margins of old seafarers’ maps, warning “here be dragons”. This new mark would also replace their original logo: a whale. After several rounds of stereotypical whale shapes, I recognized that you only need to see a tail behind a ship to suggest monstrousness. The MEDIA compass rose/star is a firmer nod to old maps.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730312987603-KCZSM9QXSQ1SQXHU6NR7/image-asset.png</image:loc>
      <image:title>logos - Brothers Flyfishing</image:title>
      <image:caption>My logo recommendation for a fly fishing accoutrement and apparel company. A first initial is rarely a good idea for the foundation for a logomark, but in this case it worked well: the drop shadow edge of the B frames two trout "brothers".</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1718221236040-YT783G1KQDW0TMPET2CZ/image-asset.jpeg</image:loc>
      <image:title>logos - Pelo's Deli &amp; Provisions</image:title>
      <image:caption>This was an early logo concept for Pelo's, before several rounds of revisions. It's hard to leave my subjective opinion at the door forever — so it occasionally finds its way back to my portfolio.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1587500388690-8JHT7UO68S24QZ23S0R5/portraiture-82.65.465_PS2.jpg</image:loc>
      <image:title>logos - Sweet Roll Bakery</image:title>
      <image:caption>This bakery offers a ridiculous assortment of gourmet sweet roll flavors. The Willy Wonka-esque unicycling gentleman can ride atop an ever-changing background of local artists’ flavor renditions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1726953801331-S5FIYLLC8UVXSR3194EZ/image-asset.jpg</image:loc>
      <image:title>logos - PBX Pickleball Events</image:title>
      <image:caption>I was so excited to design this badge/logo for PBX as part of my duties with Old Hat Creative, a sports marketing agency in Norman, Oklahoma. The shape is built on that of a pickleball racket, and the X is built on a pickleball (wiffleball to those of us over 40).</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993383102-YZSTDQYQ77C5VFSF1D0L/S%C5%93w.png</image:loc>
      <image:title>logos - Sœw Marketing</image:title>
      <image:caption>Sœw is a marketing agency that helps companies grow (sowing seeds) by interweaving (sewing together) multiple marketing strategies across media.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1581364761068-3HPGK7004T51S53OHEN7/image-asset.png</image:loc>
      <image:title>logos - Motion Factory</image:title>
      <image:caption>Motion Factory is a highly versatile and incredibly creative production agency in Los Angeles. I was thrilled to design their logo; I was also thrilled to design THIS logo (which was their second choice).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1646005279085-8SS1EWPTU5BHMWERMQRU/image-asset.png</image:loc>
      <image:title>logos - Air travel tech startup logo</image:title>
      <image:caption>I designed this logomark for a tech company that works directly with airlines, giving them customizable technological tools to achieve customizable solutions. A Swiss Army knife-as-jetliner made sense with the slightly irreverent and playful aspects of their brand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1726953700032-77T42DM78JXJYRUAY6FK/Beautiful%2BMess_logo.jpg</image:loc>
      <image:title>logos - Beautiful Mess Productions</image:title>
      <image:caption>This video and film production company based in Altadena, CA, chose its name to honor the unique partnership of the founders, a husband and wife team with two very different sensibilities and skill sets. One of the first doodles out of the box was of a dandelion seed, which perfectly captures both the idea of a beautiful mess, and the notion of things going in their own directions, each with the same mission to grow something new. The added concept of mimicking film festival laurels with dandelion leaves sorta sealed the deal.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1726953590650-LB813U3LZYAEM7W01O8F/portraiture-82.65.366_PS2.jpg</image:loc>
      <image:title>logos - Heroic Pools</image:title>
      <image:caption>This swimming pool maintenance company in Pasadena, California, requested an ‘H’ emblem fit for a comic book hero’s chest. The ubiquitous pool ladder makes for a great ‘H’ and honors the humor in the name (though it can be argued that cleaning a pool is a heroic task). Bonus: I also gave it an uncial quality, which harkens to ye heroes of olde.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1672865708996-XWVHXRNC1L62FXO7R0BL/image-asset.png</image:loc>
      <image:title>logos - First responder communication software</image:title>
      <image:caption>This logo was designed as part of a rebranding effort for a software company that works with law enforcement. It features Athena, the greek goddess of war, with her helmet cocked back on her head. The logotype can also serve as a stand alone wordmark, and hints at the form of a greek column with the customized T.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1672864441218-Y3U63FPGUOL6J7B8GCOF/portraiture-82.65.9_PS2.jpg</image:loc>
      <image:title>logos - Take Five Coffee</image:title>
      <image:caption>Take Five Coffee is a distribution business in Sydney, Australia. Or rather, it will be one, as soon as possible. The owner is transitioning from the world of I.T. to the world of Awesome. Once he’s made it, this simple ‘5’ mug in neon orange will be a beacon to anyone needing a five minute coffee break.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580874880463-IXV54LJN8UDZ93X3I4A4/man-nature-82.65.227_PS2.jpg</image:loc>
      <image:title>logos - UMKC Roo</image:title>
      <image:caption>2019 CREAMER AWARD NOMINEE Special thanks to Old Hat Creative for inviting me to design this logo/mascot for the University of Missouri - Kansas City. We placed 3rd for Best New Primary Logo for a University!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1597981934523-3RRZLSDXLPOVEMF4QGS2/portraiture-82.65.447_PS1.jpg</image:loc>
      <image:title>logos - Cattle Max SaaS</image:title>
      <image:caption>This cattle tracking software helps ranchers keep tabs on their herd. The doubled small-to-large ‘M’ forms the profile of a cow, while suggesting maximization.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1651002475593-XDDCNB8UDG0ZTCF9GL1B/portraiture-82.65.133_PS2.jpg</image:loc>
      <image:title>logos - Modern Church Logo</image:title>
      <image:caption>Of the several logo concepts I presented to this Seattle area church, this was the least “church-like” (a design objective from the pastor himself). It was also one of my favorites. Other objectives included “youthful” and “investing in the community”—these squirrels are selflessly working together to water buried acorns and grow trees full of acorns to share.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580875375608-93DAQIKC3XT4D7T1RMNA/portraiture-82.65.79_PS2.jpg</image:loc>
      <image:title>logos - HSP Logo</image:title>
      <image:caption>Hereditary Spastic Paraplegia (aka “Potato Pants”. Seriously.) is a disease that effects the legs by making it intermittently difficult for the brain to send signals to the muscles. The feeling is described as wearing pants full of potatoes. To suggest there’s a cure within reach, the mark illustrates improved mobility from left to right.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580875323202-I559AY0GA2AC5ZDIGI6Z/portraiture-82.65.5_PS2.jpg</image:loc>
      <image:title>logos - Voting app icon</image:title>
      <image:caption>Fun fact: a rooster’s profile resembles a raised hand, if you squint. This app (whose name combines “choose” and “rooster”) allows any group of people to take a vote on any subject, from who-should-be-club-treasurer to where-should-we-get-tapas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580874944394-8P1FIHWR2Y0237N2C5ZV/portraiture-82.65.454_PS2.jpg</image:loc>
      <image:title>logos - Songador</image:title>
      <image:caption>This cutting edge music platform allows users to compose ‘living’ music in adjustable, fluctuating segments that recompose themselves (hence the chromosome) according to listeners’ preferences.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580874916214-49ZVAJZO7VRM8RYH46GN/logo_frame_fidox2.png</image:loc>
      <image:title>logos - Fido Artificial Intelligence</image:title>
      <image:caption>AI as “man’s best friend”. Fido is a tech company that focuses on determining all the ways artificial intelligence can benefit humankind. A human silhouette can be seen in the negative space between the dog’s markings.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1672866664254-OYUSSDSAGQOLI20NHW14/image-asset.png</image:loc>
      <image:title>logos - Jewelry brand</image:title>
      <image:caption>This spiritually-inspired mark features three balanced iterations of the same shape, spiraling together to form a rabbit playfully bounding away. One requirement of the mark was that it should be able to be recreated as a 3D dangle for bracelets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1651089094360-8OPA2M97N6AJ1HOIP9K5/Story+Matters_draft01.jpg</image:loc>
      <image:title>logos - Faith-based counseling logo</image:title>
      <image:caption>This faith-based counseling service challenges the stereotypical religious convention that our past is not relevant to our present. While they still see that as “God’s perspective,” they definitely acknowledge the role our past must play in talk therapy. This client initially requested a full tree with roots for the logo. But because tree logos are so ubiquitous, I recommended root-like interconnections in a wordmark, emphasized by an oak leaf and acorn to represent the present and past.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600969224432-UTAZO1U90M0B0NKVOTNE/image-asset.png</image:loc>
      <image:title>logos - CRM company logo</image:title>
      <image:caption>Wordmark for a CRM company that offered a variety of interconnected solutions for businesses. I designed this mark way back in 2015 (along with a set of accompanying secondary marks) for a contest at 99designs; it didn’t “win”, but I still feel it honored the brief very well.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600881088408-TCN0GSMVW1W2YVUQ842N/image-asset.png</image:loc>
      <image:title>logos - Dodgewright Records</image:title>
      <image:caption>Here’s a really fun thing I got to make: a logo for an e-commerce record store. The brief was brief: I was only asked to incorporate a record, woodgrain, and a 1970s automotive color palette. Maybe it’s counterintuitive to use a melty, cracked vinyl disc to sell shiny, good-condition ones, but the average intelligence of record collectors all but guarantees there won’t be any confusion.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993519155-7YABBZEJ2LC8ECVEOJSK/Good+Cycle.png</image:loc>
      <image:title>logos - Spin Gym logo</image:title>
      <image:caption>The brief called for a friendly, modern, feminine vibe. Instead of any literal stationery bike imagery, I chose to focus on the person doing the pedaling. After all, a big part of this business model is the camaraderie you get from exercising in a group. Also, a halo does a nice job of saying “good”.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993250865-AWJV0W0Y19CNTJDTF3CT/Elk-It.png</image:loc>
      <image:title>logos - Letterform Elk</image:title>
      <image:caption>Long story, but. The short version is this tech startup chose an odd, elk-based name to stand out. Their primary product uniquely featured a completely self-contained solution (vague, I know), so I built the logo out of the letters in their name. Self-contained.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1726953962340-WE910MZOTFMB5AN09KMS/Downtown%2BBeach%2BRental.jpg</image:loc>
      <image:title>logos - Seachange Vacation Rentals logo</image:title>
      <image:caption>This East Coast vacation rental company hired me to help with their rebrand. The original logo didn’t reflect the flare of mid-century style they bring to their properties, so I set to work exploring screenprinted wall art from the era and developed this mark that combines simple shapes to suggest ocean, seagulls, and the hint of a rooftop.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993450583-CYYO2R1THIW67QKG3ABD/CNS.png</image:loc>
      <image:title>logos - Children's Neuropsychology logo</image:title>
      <image:caption>This was one of those rare projects where I felt compelled to steer the client away from her initial concept, toward a more appropriate image for her patients. Understandably, from her medical psychology perspective, the doctor imagined a brain-related image for her logo. I was able to convince her that the logo was primarily for parents of children with brain trauma, and for those kids themselves. I suggested that seeing a brain could be intimidating or even scary, but that seeing a child at play—fully recovered—might be a stronger foundation for her clinic’s identity.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1672757744062-WJT3C3LH3IJA28CWF3XJ/Unicycling+Farmer+Bear.png</image:loc>
      <image:title>logos - Unicycling Bear Sowing Seeds</image:title>
      <image:caption>Several years ago, a crowdsourcing design website held a contest to redesign their logo. The brief was ridiculously lengthy, with literally dozens of descriptive words for the brand identity. From “fun” and “balanced” to “growth” and “potential”, I took the hilarious variety as a challenge and decided to incorporate as many as possible. I ended up with a circus bear on a unicycle, pedaling towards the horizon, sowing rows of seeds from her satchel. It actually made it pretty far before they settled on a brief-defying, corporate look.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578524035406-66YXX4XMX0WUX9781ESI/image-asset.png</image:loc>
      <image:title>logos - Take Five Coffee</image:title>
      <image:caption>A super simple ‘5’ mug defines this coffee brand, shipping locally roasted beans throughout Australia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993619450-0WGTUT14FF31MJ4Q227Y/Horizons.png</image:loc>
      <image:title>logos - Horizons logo</image:title>
      <image:caption>Back when using initials was a little less common, I designed this mark for a company called “Horizons” that provides real estate agencies with graphics, maps and charts for their presentations to stakeholders.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993990428-GZGZE1BDON97WNL7JAYI/Texas+Catering.png</image:loc>
      <image:title>logos - Texas Catering logo</image:title>
      <image:caption>Pretty straightforward, this one.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993909102-IIDIPTIW9JNAA9ZS9MTG/Rising+Roads.png</image:loc>
      <image:title>logos - Women's Recovery Center logo</image:title>
      <image:caption>This organization is devoted to helping women addicts regain their footing and reclaim their power. The name was derived from different literary pieces (“taking the high road,” and “may the road rise to meet you”). I designed this literally rising road to both suggest a woman’s profile with her head raised to face the future, and also to mimic an “R”.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633994001796-DFJ7SSEUU67NHLMGDKQD/Tjabolina.png</image:loc>
      <image:title>logos - Children's Clothing Line logo</image:title>
      <image:caption>All they knew was that they wanted something childlike and fun, and that everything else would follow. In my early sketches, I started with a friendly thick script and immediately saw the owl character flying through the middle. Seemed too good to pass up for a first draft. They passed.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993676699-QJNR0RMAGSCN8I3W2G7O/Jill+Donaty+Bird.png</image:loc>
      <image:title>logos - Donaty logo</image:title>
      <image:caption>This real estate agency caters to high-end clientele and specializes in finding families their perfect nest.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1633993604154-LOSNGN0ES94CZFAP4CDX/Heroldberg+Menswear.png</image:loc>
      <image:title>logos - Haroldberg Mens Wear logo</image:title>
      <image:caption>A script “H” doubles as a streamlined male silhouette. I never use an initial for a logo unless a business is actually known by its initials, or unless the recognition of that initial is secondary to what the shape is communicating.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/illustrations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578526962639-WRIL5R2L5LA24BMA01T5/man-nature-82.65.340_PS2.jpg</image:loc>
      <image:title>illustrations - More Is There!</image:title>
      <image:caption>My good friends DEDO VABO invited me to illustrate a couple of propaganda posters for their H.i.P.O. art installation at the Coachella Festival in 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578526962639-WRIL5R2L5LA24BMA01T5/man-nature-82.65.340_PS2.jpg</image:loc>
      <image:title>illustrations - More Is There!</image:title>
      <image:caption>My good friends DEDO VABO invited me to illustrate a couple of propaganda posters for their H.i.P.O. art installation at the Coachella Festival in 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1634858467465-2PEEIQSLLK5C8MHO8F0K/AHRMM_ad_ExpirationAvoidanceGame_9-16-2021c.png</image:loc>
      <image:title>illustrations - Print ad for trade publication</image:title>
      <image:caption>Part of my job as marketing designer for Z5 Inventory is to create these fun print ads every quarter or so. Our mascot is a piggy bank, so the character features prominently in all of the ads.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578527151772-CE8GO0EP1W9ZRLMDPPX7/man-nature-82.65.102_PS2-top.jpg</image:loc>
      <image:title>illustrations - Reid Printing Presentation</image:title>
      <image:caption>My good friend Robert Reid asked me to illustrate a series of images for a presentation he gave at a conference in 2018. The images follow a small tank engine learning to be a more effective team leader.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578527606046-G3Q2VB0UD951OKFZ1MV9/man-nature-82.65.26_PS2.jpg</image:loc>
      <image:title>illustrations - Custom Wallpaper</image:title>
      <image:caption>A pediatric dentist friend of mine upgraded her space in 2017, and asked me to illustrate customized wallpaper for the whole joint. This illustration covers the wall by the toy box, for kids on their way out. You did good, buddy!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578527346066-G2WYY94RW9X9WP0PYMUM/man-nature-82.65.2256_PS1.jpg</image:loc>
      <image:title>illustrations - Teen Piper</image:title>
      <image:caption>In 2015 I contracted with an e-gift card company to illustrate a series of humorous images, suggesting that it’s better to give money than to try to guess what someone might want.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1634858392011-A6BJXS3W0DN1S7Z4INBY/AHRMM_ad_ExpirationAvoidanceGame_9-16-2021c.jpg</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578528099523-IH5BF5ACLLPGPMBX3LSW/man-nature-82.65.283_PS2.jpg</image:loc>
      <image:title>illustrations - FSU Seminoles caricatures</image:title>
      <image:caption>2018 GOLD ADDY AWARD WINNER I was contracted by my friends at Old Hat Creative to illustrate this set of 19 caricatures for the 2018 Florida State basketball team. Won us all a Gold Addy Award!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1579400882569-O2VT7KGY05HXDVNC4CWR/image-asset.png</image:loc>
      <image:title>illustrations - John on a Beach</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730313772118-0YZH3M59GHS5DQ42SVG4/logo_rollyourway.png</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730313794209-OFWPLS6VI0XKSW2F5BBJ/Unicycle+Bear_2023+update.jpg</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730313879620-YYGPF6XA5VI7WBEM0ABA/album+cover_Moonrock_version2.jpg</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1578526777714-VOX4RP0DSQ81XU0J5GIJ/man-nature-82.65.227_PS2.jpg</image:loc>
      <image:title>illustrations - UMKC Fighting Roo</image:title>
      <image:caption>2019 CREAMER AWARD NOMINEE Special thanks to Old Hat Creative for inviting me to design this logo/mascot for the University of Missouri - Kansas City. We placed 3rd for Best New Primary Logo for a University!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730313957116-P17BLPGHXE6QRK53WGQS/Wrath+of+Pecan.png</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1730313982888-9ZNMAWM8IJXBQPX5X1X9/Nine+Tails.jpg</image:loc>
      <image:title>illustrations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/infographics-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1658289344885-KXUWE165C235RG2OMF00/Infographic_after.png</image:loc>
      <image:title>infographics - Infographic redesign</image:title>
      <image:caption>This was my spin on an ineffective infographic I received in an email. I took it upon myself to clarify several key bits of info and remove a healthy amount of clutter. The original can be seen by request : ]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1658289344885-KXUWE165C235RG2OMF00/Infographic_after.png</image:loc>
      <image:title>infographics - Infographic redesign</image:title>
      <image:caption>This was my spin on an ineffective infographic I received in an email. I took it upon myself to clarify several key bits of info and remove a healthy amount of clutter. The original can be seen by request : ]</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601674879286-34OZCYXBN5EH6J3H9AGZ/OKC+Adventure+map.jpg</image:loc>
      <image:title>infographics - OKC Adventure Map</image:title>
      <image:caption>This map features a series of museums and other tourist attractions within the same square mile in Oklahoma City. The icons I created for the map correlated with descriptions on the facing page of the full informational pamphlet, which I did NOT design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580768285661-LR8V47EGX90GEU9UP23H/Americans+overlap.png</image:loc>
      <image:title>infographics - Overlapping percentages</image:title>
      <image:caption>The whole truth sometimes takes a back seat to the pertinent truth. This graphic displays only those “Americans” who fell under one or both “smart tech” categories in a poll. Obviously SOME Americans must have fallen under neither, but since they’re not part of this story, I opted to omit them from the imagery. It feels a little like lying, but it’s not. Promise.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580768273069-JKBKA3O3VJNW8BTFUJZT/Truvenn_reg+S+and+D+parallel+02.jpg</image:loc>
      <image:title>infographics - Simple comparison</image:title>
      <image:caption>This image compares two alternate paths to offering digitized assets for trading. The primary goal was to illustrate how one path is faster, but for the discerning investor, it needed the “why”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580768315500-8U78IEXRPXH7VAQ0ACSE/Truvenn_stock+markets+vs+private+equity_globes+04.jpg</image:loc>
      <image:title>infographics - Fake numbers</image:title>
      <image:caption>The %s for this graphic needed to be estimates, so rather than attempt to quantify fake numbers, this image emphasizes the relative benefit of trading in private equity markets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1641328253420-T1K6DWB37TFHZ6VH74ZK/image-asset.png</image:loc>
      <image:title>infographics - Not Much To Say</image:title>
      <image:caption>Sometimes an infographic is just an excuse to add texture and imagery to otherwise seemingly boring numbers. But if you want a viewer to spend a few extra seconds with those numbers—let ‘em soak in—might as well connect them to imagery that enhances understanding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1641328922667-QNASIGVFYI6XRH8XO5SN/image-asset.png</image:loc>
      <image:title>infographics - Not Much to Say</image:title>
      <image:caption>When an infographic only “needs” to display a few numbers, that doesn’t mean its purpose stops there. Communication of the meaning of the numbers is an entirely different tier of information to be explored. For this project, connecting the numbers to a central character and his family added depth to the whole piece by illustrating the value of those numbers to just one donor (the target audience).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/icons</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580881518373-BLF0S4UD8SAK47EZC82X/icons_Truvenn_custom.png</image:loc>
      <image:title>iconography - Fintech startup custom icons</image:title>
      <image:caption>Set of custom icons for a fintech startup, designed to communicate unique concepts like “tokenized assets”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580881518373-BLF0S4UD8SAK47EZC82X/icons_Truvenn_custom.png</image:loc>
      <image:title>iconography - Fintech startup custom icons</image:title>
      <image:caption>Set of custom icons for a fintech startup, designed to communicate unique concepts like “tokenized assets”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1597982043816-XJTFP6VGF35949BO3YZ7/icons_app_custom.png</image:loc>
      <image:title>iconography - Furniture supplier app</image:title>
      <image:caption>Set of icons for an app, designed by an agency for a large furniture design company (NDAs make everything sound so mysterious.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580881590859-LX8J83VJK3HB2EY3F803/icons_Gaugebros_custom.png</image:loc>
      <image:title>iconography - Int'l Gauge Company</image:title>
      <image:caption>Set of icons for the intranet of an international industrial equipment supply company</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580881776782-35WCO6ZO1EQEWL3RWQCQ/icons_flyingbell_custom.png</image:loc>
      <image:title>iconography - Home security app</image:title>
      <image:caption>One of a dozen or so unused drafts developed for use in an app designed by ring.com (The winner is protected by NDA.)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1580973068394-O5CCBQJ596OD3R32DSBF/icons_scotch+app.png</image:loc>
      <image:title>iconography - Scotch app</image:title>
      <image:caption>Logo and icon for a scotch-related app</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1641329764159-I47SPUPK97GFGFNUD7AF/image-asset.jpeg</image:loc>
      <image:title>iconography - Tech Startup App: Functional Iconography</image:title>
      <image:caption>This is a set of icons I designed for an app, used for tracking medical inventory.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1641329881438-WKON9PJLD8W7L0SEWF11/image-asset.jpeg</image:loc>
      <image:title>iconography - Tech Startup: Informative Iconography</image:title>
      <image:caption>This set of icons serves to illustrate various departments and aspects of an inventory management company on their website and in print collateral.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/cover</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-01-11</lastmod>
  </url>
  <url>
    <loc>https://mitchlogo.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/25b5d904-8cbf-4c8e-9edf-4b6c6114f694/MitchBaker_5-2021_AI-add.png</image:loc>
      <image:title>about - Make it stand out</image:title>
      <image:caption>Mitch, c. COVID</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
  </url>
  <url>
    <loc>https://mitchlogo.com/pricing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
  </url>
  <url>
    <loc>https://mitchlogo.com/free-logo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
  </url>
  <url>
    <loc>https://mitchlogo.com/creative</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600983459580-OB23HS1WHDIQRPX78IKF/MCT_01_Mike+pocket.png</image:loc>
      <image:title>creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1615350027673-LMVY4REWJ7P5ZT1XDN4W/Z5_Reallocate-poster_kitty.png</image:loc>
      <image:title>creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600986136439-HKDSIJG88BK12RDL3EPB/10_MCT_promo+card+mockup.jpg</image:loc>
      <image:title>creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600986069928-2E0HAAIHUF15BKN7M5JP/image-asset.jpeg</image:loc>
      <image:title>creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1615350259423-8JVHR9TOMD3SUR4PADQD/Z5+mockup.png</image:loc>
      <image:title>creative</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1600986869094-2SL46ZN8N223QOQCVTMO/image-asset.jpeg</image:loc>
      <image:title>creative</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://mitchlogo.com/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/898e6f07-442f-44a5-8cf6-363e53307756/Z5+icons_Info.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1605549389005-0H4KIGQ15E32IAOXNKBV/HealthFarmers_MockUp03.png</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601313856420-NE9WL5DEBRSIPEW4J3NI/Truvenn_tokenization+12-27.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/da1907a5-ebad-4a15-9025-3dc3854b6d7b/Screen+Shot+2021-11-09+at+6.42.06+PM.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601317404379-QYUA7WIWWN2C6MT50JUM/Truvenn_potential%2Blistings%2B02.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/4ce56d85-34e2-4218-bac3-dcf2269a0334/Z5+icons_function.jpg</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601311286299-30VG36KY107OC1SCQID4/4devices_update+11-15.png</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601314312263-N5NA9HBWZATZFWKJCY7O/Artboard+4.png</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1605549452390-86VCROFPDSY5YOFZS7AR/HealthFarmers_MockUp04.png</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601677166605-02LK5CJF4TIGBNO3JOJ1/Price%2BFamily%2BProperties_A-7_3x.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/a2a6b3a8-a03f-48ae-a7c1-8a4bffa948a3/reallocate+flyer+mockup.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601313113121-0N6DA5C3FRQ5JCI3H9B9/TWO+pager_back_version12-17.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/566058e2-0881-480f-9bfb-a7d39853866a/Screen+Shot+2021-10-27+at+6.56.39+PM.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601317093316-X6UVPWETHDV39KT0DIR2/Guy%2BGarvey%2BTruvenn%2Bcard.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/96306d1b-49af-4966-84b7-b62f7fee3f08/AHRMM_ad_ExpirationAvoidanceGame_9-16-2021c.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601679671528-XACWCEIU9EPNVYK0K5HJ/MiddleChildMockup.png</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/a110f24a-acb4-4057-af38-338cdc02ea2b/A5+Bi+Fold+Mockup+-+Z5d.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1606495203802-0K72SNS49G4P3DHG5BUE/PFP_new%2Bcard%2Bmockup.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/bf33596c-b306-4ab4-b742-5ea7176bf96f/Screen+Shot+2021-10-27+at+6.55.37+PM.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1a2e9e66-9323-4ec2-8e91-6f9aab3ece5a/before-after.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/1601313717122-476HUILQKE0X006NKMGT/Truvenn_expansion+map+2019_1-28.jpg</image:loc>
      <image:title>branding</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e1653da4501ee6f09178774/638e8444-8f44-4925-a6d3-aaeffbacf824/AHRMM_ad_SavingsVsExpiration_5-14-2021.png</image:loc>
      <image:title>branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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